I am (hehe) pretty sure most of the cafe-hopping crowd in Singapore would be familiar with I am… Cafe (yes, the name includes the ellipsis) and their signature red letter blocks at the corner of Haji Lane:
Living on the better side of the island and don’t want to join the throngs of poor west-siders in queuing for ages? Now you can just stay in paradise!
I am… Cafe (Our Tampines Hub)
Just opened on 28 February 2017, I am… Cafe now brings all that burger and fries (with some pizza) goodness right to our doorstep in the East. Situated on the third floor of Our Tampines Hub right next to the HomeTeamNS clubhouse, where there are already plenty of fun things to do, it takes a little bit of eyeballing but you won’t miss their trademark signage even from level 1.
Interior wise, it does remind you of Haji Lane, and I very much prefer an air-conditioned experience, although it does contain the noise of the hustle and bustle going on (it is a family casual restaurant after all so don’t expect classical music and hush-hush conversations).
Likewise, the menu still consists of old favourites such as their side of truffle fries, which is topped off with thick and creamy truffle mayo. Burgers, pizzas, and their fish & chips are also available, along with their signature mocktails (they’re halal certified). Don’t forget their desserts like the RAINBOW CAKE! Call me nitpicky, but while my ‘the boss’ burger is definitely scrumptious, I’d wish for the patty to be at least the same diameter as the buns so that I can pick it up to chomp down on it (hehe) without risking it popping out of the buns mid-bite.
One new addition since I last ate at I am… Cafe is the use of a mobile app called “Waitrr“. From browsing the menu, all the way to ordering and paying for your meal, it’s a seamless process that’s quite frankly a well-designed user experience. No more hems and haws when your service staff probes whether you are ready to order, or yelling through to them during busy weekend dinners and hoping he/she read your order right. Just scan the QR code, pass the phone down the table and pick your food and drinks! What’s also good I realised, is that you don’t have to make one person pick up the tab or get service to split your tabs (a horrible experience for large groups, please don’t do this to wait staff…). Just use your own phone(s) to order separately and pay immediately after! EZPZ!
This is in (what’s becoming) a very popular hangout in Tampines, so it’s not something too out of the way. Also the brand is already a staple in halal Cafes.
Prices are still pretty fair, nothing out of the ordinary for cafes (I spent about 20 per pax).
You probably need to order dessert if you’re really hungry, but portions are not scrimped on here.
Joining the fray with other cafes showing up in Tampines, like one I previously visited, I am… Cafe banks on its already solid reputation in dishing out relatively affordable premium western cuisine that’s halal-certified, right in the heartlands! Surely, a #newbeastfromtheeast!
Want to tell me about a hole in the wall in your neighborhood? Write to me!